Tags
#africanfashion, #africanprints, #azblogger, #bethechange, #blackownedbrands, #blackownedbusiness, #dogoodtogether, #elisamama, #elisamamakids, #kidsclothing, #kidsfashion, #madeinnigeria, #madewithapurpose, #shopblack, #support, #supportsmallbusinesses, #womeninbusiness, Print, Style
When I recently discovered ELISAMAMA on Instagram {@elisamamakids} I instantly fell in love with the vibrant colors, prints and styles of their clothing. I wanted to learn more about the brand so I spent some time reading everything on their website. I knew I had to reach out to this shop about collaborating. I sent a message and had a wonderful conversation with Fisayo, the founder of ELISAMAMA. It was an instant connection and I am honored to be highlighting her brand. Not only does ELISAMAMA create beautiful clothing, but there is a social goal and a real purpose behind the brand. I shared their purpose video at the end of this post as I think its so important to hear Fisayo’s voice, see the makers of the clothing, and truly get a sense of their work.
The business funds their social goals. “All our items are handmade in Nigeria and through that, our team members are able to earn consistent income to support themselves and their families.” As a business and knowing this is what funds their goals, ELISAMAMA is committed to offering high value products. “Every ELISAMAMA item is designed with 3 goals in mind: Comfort, Function and Style.” As a mama who put my five year old daughter in one of these dresses, I can say they nailed all three of these goals. I washed it & hung it to dry before she wore it. It washed well and dried with no wrinkles and the fabric remained very soft. Emma ran around the yard, danced and played in triple digits and the dress was comfortable, moved well and it will grow with her since the straps are adjustable {you can tie the bow as loose or as fitted as you like to make the dress fit your child perfectly}. Shop Emma’s dress HERE!
I have always loved buying dresses for Emma since she can wear them for so long. As they start to get smaller/shorter you just add some leggings or biker shorts underneath. Also, I love jumpsuits for myself and my daughter! Combining comfort and style that can be dressed up or down, and made to play in, what’s not to love? Make sure you shop the super cute jumpsuits as well!
Yesterday I did a Instagram live Q&A with Fisayo and you can watch the video from my Instagram feed HERE. It was so fun to talk with her “face to face” for the first time! She shared what inspired her to start ELISAMAMA, how she chooses her fabrics, what they are planning to add to the collection, and how they’ve been impacted by COVID-19. The best way you can support the brand and their efforts in Nigeria right now is to spread the word about ELISAMAMA, and shop. We need to get the word out there that this amazing brand exists and as we do that more people will start shopping from them. When this happens it will allow them to continue to provide work and incomes for women and men in Nigeria. Each garment is handmade with love and the clothing truly speaks for itself. Follow @elisamamakids on Instagram and ELSIAMAMA on Facebook.
ELISAMAMA PURPOSE
Head over to ELISAMAMA to shop, read their full story, and meet the makers.
X,
Erica
